What he had written off as gobbledygook suddenly turned into something altogether more bizarre: he was being lauded by members of an obscure religious group who had decided that Patel – a food activist who grew up in a corner shop in Golders Green in north-west London – was, in fact, the messiah.

While he struggles to cope with this unwanted anointment, his friends and family are more tickled by the situation.

“They think it’s hilarious,” he said. “My parents came to visit recently, and they brought clothes that said ‘he’s not the messiah, he’s a very naughty boy’. To them, it’s just amusing.”

via I’m not the messiah, says food activist – but his many worshippers do not believe him | World news | The Guardian.

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